The Challenge
MNML had reasonable success with Facebook ads but wanted to supplement this activity with additional revenue from Google Shopping & Google Ads. They needed a strategy to outperform their long-standing Facebook campaigns.
The Solution
We implemented a comprehensive strategy to enhance their Google Ads performance:
- Brand new Search & Shopping campaign builds
- Effective budget allocation
- Utilized RLSA (Remarketing Lists for Search Ads) on Search to complement Shopping
- Implemented effective ad scheduling
The Result
The campaigns outperformed their Facebook counterparts, generating 205 sales in the first 30 days and lowering the CPA by 28%, resulting in over $5,125 in sales revenue in the first month.
- Sales: 205 in the first 30 days
- CPA: -28% lower than social campaigns
- Sales Revenue: +$5,125 in Month 1
