418 Leads in 30 Days: Giraffe Money’s PPC Transformation

227% increase in conversion volume
37% increase in CTR
12% decrease in CPA

The Challenge

Giraffe Money's PPC performance was underwhelming, and they struggled to compete against well-established, high-budget competitors in their ultra-competitive industry. They needed an agency that could enhance their PPC strategy and deliver better results.

The Solution

We implemented a targeted approach to revitalize their PPC campaigns:
  • Thorough Keyword Research
  • Niche Campaign Approach
  • Restructured Search Campaigns
  • Device/Location Bids

The Result

Giraffe Money saw a significant boost in conversion volume, improved click-through rates, and reduced overall cost per lead, enabling them to perform effectively in their competitive market.
  • Leads Generated: 418 in 30 days
  • Click-Through Rate: +37%
  • Cost Per Acquisition: -12%
  • Conversion Volume: +227%