The Challenge
Giraffe Money's PPC performance was underwhelming, and they struggled to compete against well-established, high-budget competitors in their ultra-competitive industry. They needed an agency that could enhance their PPC strategy and deliver better results.
The Solution
We implemented a targeted approach to revitalize their PPC campaigns:
- Thorough Keyword Research
- Niche Campaign Approach
- Restructured Search Campaigns
- Device/Location Bids
The Result
Giraffe Money saw a significant boost in conversion volume, improved click-through rates, and reduced overall cost per lead, enabling them to perform effectively in their competitive market.
- Leads Generated: 418 in 30 days
- Click-Through Rate: +37%
- Cost Per Acquisition: -12%
- Conversion Volume: +227%