The Challenge
City Sofa had experimented with Google Ads, using Smart Campaigns which are easy to set up but offer limited control. Their ad performance was not meeting their expectations, prompting them to seek more effective advertising solutions.
The Solution
We developed a tailored strategy for City Sofa, focusing on:
- New Search and Performance Max campaigns
- Enriched product feed to maximize listings
- Structured, methodical scaling plan
The Result
In just 7 months, City Sofa experienced a dramatic increase in revenue and sales while reducing costs. This enabled them to generate over £38,000 in new business.
- Revenue: +628%
- Sales: +343%
- Cost: -44%
- ROAS: 12x
